How CONTessa works
Twelve stages. Nothing moves forward until you approve it.
1. Buying committee — approval
CONTessa drafts the buying committee; you validate it.
2. Your prompts
Write what you think each person asks AI assistants.
3. Real prompts & gaps
CONTessa discovers real questions by journey stage and shows your gaps.
4. Validate questions — approval
Accept, edit or remove questions.
5. Crowding & priority
Answer-space crowding and priority per person, backed by high-authority sources.
6. Validate scores — approval
Review scores and evidence; override with a reason.
7. Opportunity map
High priority × low competition, dark blue to white.
8. Pain points
Drop VALUEntina's pain-point table to refine the map.
After the pain-point match CONTessa redraws the map once (stage 7 again), then moves forward to your approval in stage 9.
9. Validate refined map — approval
Compare map v1 and v2 and approve the opportunities.
10. Hygienic content
Crowded spaces that are ultra-high priority.
11. Validate hygienic — approval
Approve the hygienic list.
12. Content worksheet
Questions, audience, stage, topics and potential content.